In over twenty years of activity in the main Italian museums and thanks to a consolidated network of international collaborations, we have developed an innovative business model for the management of museum bookshops and stores. Spaces designed to enhance the contents of temporary exhibitions or permanent collections, with a proposal capable of intercepting the needs of a public increasingly attentive to trends and sustainable product quality.

The concept of museum merchandising has evolved over time: today visitors can expect to find a curated selection of offerings related to the works on display, alongside design objects that are hard to find on the domestic market, unique or limited edition pieces by established and emerging artists, volumes spanning fashion, photography and lifestyle, fine editorial products, children’s items, and objects made with a focus on quality and sustainability.

We make our experience in curating and managing museum stores available to clients and partners because we are aware of all the research, organization and coordination work required. An experience honed also thanks to the management of the Mudec Design Store, the permanent concept store of the Museo delle Culture in Milan, a real “wunderkammer” that collects objects from all over the world.

Mudec Design Store

A 140-square-meter space, perfectly integrated into the museum’s architecture but also accessible from the outside, in which selected objects from around the world find their place, in line with the museum’s mission of promoting cultures. Amazing jewelry, gifts, books and accessories in dialogue with the museum’s permanent collection. A versatile and modular space that can accommodate customized corners, turning into an exclusive showcase for our partners.