Progettazione artistica per l’impresa

This volume, the third in the Scheiwiller – Brera series, collects the lectures and exercises of the new Department of Artistic Design for the Enterprise founded and coordinated by Ugo la Pietra between 2000 and 2007 at the Brera Academy of Fine Arts.

An exponent in the 1960s of that group of artists called “aesthetic operators,” the author with his Lessons pursued the aim of restoring value and dignity to the “culture of doing,” overshadowed first by the Gentile reform, then by conceptual art and industrial design.

The Department of Artistic Design for the Enterprise was an opportunity in the 2000s to bring back within the institutions attention to a vast design and cultural area that is the heir of artistic craftsmanship and the Department of Ornamentation.