THE FIRST, COMPREHENSIVE SURVEY OF ONE OF THE MOST POPULAR STYLES OF DESIGN.
According to Andrea Branzi, the approach to design spearheaded by Stefano Giovannoni can be called figurative, because it does not seek to “shape the world according to a celestial, and therefore abstract, model,” but, on the contrary, to “transform paradise according to the human model.”
Many years after its birth, “narrative” design, is one of the most popular and appreciated strands of design, capable, with its often anthropomorphic or zoomorphic, ironic and amusing forms, of winning over a wide and transversal audience. Accompanied by a rich photographic apparatus, testimonies by the protagonists and a selection of period documents, the volume reconstructs for the first time the history of a trend that gave birth to real icons that populate our homes and is proposed as a reference text for scholars and design enthusiasts.
Texts by
Fulvio Irace, Elisa Cattaneo, Stefano Giovannoni and Giovanna Mancini
Conversations with
Andrea Branzi, Alberto Alessi and Marcel Wanders
Interviews with
Marcantonio Raimondi Malerba, Fabio Novembre, Nika Zupanc, Job Smeets, Misha Kahn, Chris Schanck, Bertjan Pot and Audrey Large
BY
STEFANO GIOVANNONI – Industrial designer, interior designer and architect, he works as an industrial designer, designing numerous bestsellers and commercially successful products that have awarded him “Champion of the Super and Popular of the 2000s” (Alberto Alessi), “King Midas of Design” (Cristina Morozzi), “Most Bankable Designer” (Eugenio Perazza, Magis).
