Innovation Rhapsody

What do a great jazz musician like Quincy Jones and the culture of innovation in organizations and companies have in common?

In his inspiring and original book, Alberto Gennari shows us the deep kinship between these two seemingly distant worlds, because all of us within work teams, like “in a 1950s Big Band,” are “invited to play together to produce results that benefit our organization and ourselves.”

What is the main obstacle holding back innovation and digital transformation? Gennari builds a pathway divided into nine chapters, which can also be used independently and autonomously from each other, touching on topics such as dealing with complexity, the role of smart working and that of soft and hard skills, methodologies for changing one’s mindset, the approach to innovation inspired by the so-called Design Thinking, and the set of strategies and concepts that can be summarized in agile thinking.

The handbook, which can be used both as a work team organization tool and for personal growth, is complemented by a rich bibliography (and discography) at the end, which provide numerous cues to continue the reflection independently, according to individual sensitivities and interests. The book contains a QR Code where you can download the Innovation Rhapsody playlist with all the songs mentioned in the book, which will be updated with new songs because, as in our lives, innovation never stops.

BY
ALBERTO GENNA – A graduate in Economics and Business Management from Bocconi, he has worked for L’Oréal, Della Valle Group and Schroeder Ventures. Co-founder of Architects of Group Genius, he founded and directs Weone, a leading business consulting firm.